I am Björn Radde.
Digital Marketer,
Author & Speaker.


More About Me.

I am a e-commerce obsessed digital native, digital innovator and influential leader who drives revenue, profit, and operational performance from a customer-centric perspective.

I am able to “fly high and fly low” with both an executive-level understanding of driving a strategic plan and a detailed understanding of all types of digital marketing. Previous roles as manager and team leader for website management. Profound financial knowledge and a deep understanding of customer and technological trends. Always open-minded for innovations in the online sector and for ideas to increase online revenue.

In total over 18 years of experience in the area of online marketing and e-commerce; and over 14 years of leadership experience. Worked for small start-ups like Okanda and large companies like T-Online International, Deutsche Telekom, T-Systems, Steigenberger Hotel Group and Sabre.

Specialties: Deep knowledge of e-commerce, digital strategy, website management, online marketing, targeting, and data-driven marketing. Experience in the digital transformation of companies and digitalization of processes.

Contact Me


What I Do.

Since I am totally addicted to digital marketing and social media I love to work in this area and provide my knowledge as a service. Ask for a workshop or let me rock your stage as speaker!

  • Social Media

    Social Media profiling will be key in the future. I help companies and individuals to stand out on LinkedIn or Twitter. You need a great profile or a perfect post? Let me know! I can support you.

  • Digital Marketing

    Digital Marketing is complex nowadays. I will guide you through the jungle. Do you need support with your website, your conversion rate, or your digital marketing campaign? Let me know! I can support you.

  • Innovation

    Digital Marketing is evolving! With upcoming innovation like Artifical Intelligence or Augmented Reality, new possiblities for marketing are on the rise. Do you want to do an innovative pilot in digital marketing and need help? Let me know! I can support you.

  • Keynotes

    You are planning an event or congress and looking for an inspiring speaker? Let me know! I love to rock the stage and talk about digital marketing, social media, or marketing innovation.


I've Got Some Skills.

I have a deep knowledge in Digital Marketing and Social Media. In addition I have great other skills. And these skills are the foundation to deliver good results.

  • 95%
    Website management
  • 65%
    Website delevopment
  • 75%
    Web analyitcs
  • 90%
    Growth Hacking
  • 70%
    Design Thinking
  • 90%
    Agile project management

Career and Education

More of My Credentials.

I love to work in digital marketing and my professional carreer mirros that. I used to work for corporates, medium enterprises, and start-ups. In digital marketing or e-commerce! During my studies at different universities I earned the knowledge I needed for the foundation of my career.


Oct 2017 - present

Head of Digital Marketing

T-Systems International

T-Systems is one of the world's leading vendor-independent providers of digital services. As Head of Digital Marketing I am responsible for all digital touchpoints for T-Systems. I relaunched the website, aligned differnt portals, and brought up a stronger e-commerce approach.

Feb 2017 - Sep 2017

Head of Digital Experience EMEA


I was Head of Digital Experience for the EMEA region at Sabre Hospitality. Sabre is the leading technology provider for the hospitality industry. In my role I was responsible to consult Sabre clients on digital experience.

Nov 2015 - Jan 2017

Vice President Digital Marketing

Trust International

I got hired to build up the digital marketing department for Trust International and to provide digital marketing services to its clients. The Company offered central reservation technology and distribution systems for hospitality industry. The company got aqcuired by Sabre in 2016.

Oct 2014 - Oct 2015

Head of E-Commerce & Digital Marketing


I helped to build up the start-up Okanda. An internet platform for meeting bookings. Here I was member of the management board, responsible for the product management and all digital touchpoints for the company.

Apr 20212 - Sep 2014

Head of E-Commerce

Steigenberger Hotel Group

Steigenberger is a German hotel chain with over 100 hotels all around the world. In my role I relaunched the website, took care of the digital marketing, and was responsible for all e-commerce activities.

Mar 2002 - Mar 2012

Head of eCare & eSales Marketing

Deutsche Telekom (Products & Innovation)

To offer a personalized customer experience at every digital touchpoint was my job at Deutsche Telekom within the products & innovation unit.


Apr 2020 - present

Strategic Innovation Management

HEC Paris

HEC Paris is an international business school established in 1881. Among the most selective French grandes écoles, HEC Paris offers its flagship Master in Management, MBA and EMBA programs, specialized MSc programs, a PhD program, and executive education offerings.

Feb 2020 - Jun 2020

Technology Entrepreneurship

Harvard University

Harvard University is a private university in Cambridge, Massachusetts. Established in 1636. Harvard is the oldest institution of higher learning in the United States and among the most prestigious in the world.

Mrc 2014 - Mrc 2014

E-Distribution Management

ESSEC Business School

ESSEC is a business school located in the Paris area and in Singapore. ESSEC is recognized as one of the leading business schools in the world. Its Master of Science in Management program (Grande Ecole) was ranked 3rd worldwide by the Financial Times in 2015.

Jan 2000 - Jan 2000

Intensive Marketing Program

Université de Bretagne Occidentale

The Université de Bretagne Occidentale (UBO) was founded in 1971 and is based in Brittany, on the north-western coast of France. It is a multicampus university, with the main site in Brest and satellite campuses in Quimper and Morlaix.

Sep 1996 - Apr 2001


University of Kassel

The University of Kassel was founded in 1971, and is one of the newest universities in Germany. The University offers twelve international master's programs as well as two short-term international programs.

Aug 1991 - Jun 1994

A-Level, Computer Science & Economics

Reichspräsident Friedrich Ebert School

The Reichspräsident Friedrich Ebert School, offers a variety of school types with different school-leaving qualifications that prepare students for work or study.


See My Latest Sessions.

I really like to be on stage and share my knowledge with others. In German, English, and sometimes in French. My favorite topics are innovation in digital marketing and how to improve social media.

Presentation on Digital Customer Experience

I was invited by Bookassist to speak about the future of hotels at their anual customer conference.


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Björn Radde in the media

My work in the press.

As an expert for digital marketing I got often interviewed. But also my innovative work was mentioned in the German and international press.

Der Spiegel
Werben und Verkaufen


I'm available for speaker slots and workshops. Feel free to reach out.

Do you looking for a speaker for your next event? Do you want to improve your Social Media profile? Do you want to train your team? Do you need some ideas for innovative digital marketing? Leave me a message!

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Where to find me

I live in Germany
Frankfurt am Main Area

Email Me At

Call Me At

Phone: (+49) 6173 6010242